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This web site takenotestore.ca has the following in the homepage, "Toronto, ON M6P 1Z4." We saw that the webpage also stated " Pen and stationery store in." It also said " A modern pen and stationery shop. The art of writing comes to life at Take Note, offering a selection of writing instruments and ac cessories, notebooks, paper products and everyday gifting items. Pen and ink to paper. We feature a wide selection of writing instruments including. Lamy known for meshing high tech engineering and contemporary styling, to. Noodlers are some of the pen lines carried. Midori Travelers Notebooks ,." The header had Lamy as the highest ranking optimized keyword. It is followed by Pilot, Schaeffer, and Faber-Castell which isn't as ranked as highly as Lamy. The next words takenotestore.ca used was Pelikan. Platinum was included but will not be seen by search parsers.